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Pepperdine | School of Public Policy

Strategy and Rhetoric of Presidential Campaigns

MPP 652

(3 units)

This course will undertake an in-depth study of modern presidential campaigns, devoting approximately one class period for each campaign from 1960 to the present. All aspects of presidential campaigns—from financing to strategy to communication—will be studied in an effort to understand these high-stakes political dramas. Also, presidential campaigns provide a window through which to view the important policy issues of their time. Time will be provided throughout the course to consider campaigns currently in progress.