Dr. Luisa Blanco Researches "Promoting Retirement Savings with Social Media"

Dr. Luisa Blanco, associate professor of public policy at the Pepperdine School of Public Policy published a research project entitled, "Promoting Retirement Savings with Social Media" in the Behavioral Evidence Hub (B-Hub).

Blanco's research project evaluated the influence of different Facebook ads with messages centered on financial planning for retirement shown towards Hispanic women ages 33-55 in four states: Arizona, California, New Mexico, and Texas. After spending $3,000 in Facebook advertising, she found Hispanic women to be more interested in learning about financial planning for retirement when the message centered on peer influence than the message centered on family.

Read more about this project to discover the challenge, design, impact, and implementation guidelines.