For Immediate Release July 19, 2012
Survey will track voter attitudes, trends on ballot initiatives moving toward November
Propositions 30, 32 leading, Proposition 38 failing
The California Business Roundtable and Pepperdine University School of Public Policy today released initial results in their bi-monthly polling series leading up to the November election. The innovative, online poll simulates voters' actual experience at the ballot box by allowing participants to view the measure's title and summary before indicating how they might vote. Future polling will include ballot arguments and other relevant information as it becomes available.
"This poll shows that Californians have not yet made up their mind about a number of key policy issues in November's election including taxes, capital punishment and campaign finance," said Dr. Chris Condon. "Much of the results will come down to turnout. On the highest-profile initiatives like Governor Brown's tax measure, Molly Munger's tax measure and repeal of the death penalty, support was highest among voters with a Democratic voting history."
To view the full results including cross-tabs, click here.
To take the online survey, click here.
About the methodology: M4 strategies conducted an online opinion poll of 800 likely California General Election voters from July 16 to July 17, 2012. Participants viewed the "ballot initiative" page and recorded how they are inclined to vote given the current information, including a review of the Title and Summary created by the Attorney General. As ballot arguments and other information become available from the Secretary of State it will be included in future surveys, including a Spanish-language version of the ballot.
When taking the survey, participants were able, and encouraged, to review all of the qualified ballot initiatives before voting. This instrument design is intended to simulate the context in which voters are able to read and consider all prospective initiatives before voting by mail or at the polls on Election Day. The survey can be viewed here.