Research Reports

Rewarding Ambition: Latinos, Housing and the Future of California

Joel Kotkin, Thomas Tseng, & Erika Ozuna


Joel Kotkin, Author
An internationally recognized authority on global, economic, political, and social trends, Joel Kotkin is the author of the best-selling book, The New Geography: How the Digital Revolution is Reshaping the American Landscape. He is a senior fellow at the Davenport Institute for Public Policy at Pepperdine University and at Santa Monica's Milken Institute. A former business trends analyst for KTTV/Fox Television, he won a Golden Mike Award for best business reporting on the dynamics of the entertainment industry. He wrote the popular monthly "Grass Roots Business" column in the Sunday New York Times and is a contributing editor to the Los Angeles Times' Sunday opinion section. He served as West Coast editor for Inc. Magazine and has contributed regularly to The Washington Post, The Wall Street Journal, and Forbes ASAP. A native New Yorker educated at the University of California, Berkeley, Kotkin has authored four other books: TRIBES: How Race, Religion and Identity Determine Success In the New Global Economy; THE THIRD CENTURY — America's Resurgence in the Asian Era (co-author); CALIFORNIA, INC.; and THE VALLEY.

Thomas Tseng, Author
Thomas Tseng is director of marketing for Cultural Access Group, Inc., one of the nation's preeminent ethnic marketing research firms, responsible for strategic marketing, public relations, and new business development. He previously served as research director of the Community Development Technologies Center, a Los Angeles-based urban research institute, where he directed the Southern California Minority Business Atlas project that assessed challenges and opportunities faced by Southern California's minority business enterprises. As a concurrent research fellow for the Davenport Institute for Public Policy at Pepperdine, Tseng authored the widely acclaimed study, Common Paths: Inner City Opportunities in South Los Angeles, which dispelled myths and highlighted the region's economic opportunities and trends. He also teaches community development research at Los Angeles Trade-Technical College every spring and is a board member of El Rescate Community Development Corporation, an advisory board member for the Los Angeles Local Development Corporation, and a policy director for CAUSE-Vision 21, an Asian-American political organization. Tseng earned his bachelor's degree at the University of California, Irvine, and his master's degree in urban planning at the University of California, Los Angeles, School of Public Policy and Social Research.

Erika Ozuna, Project Director
With a comprehensive background that includes high school teaching and tutoring, Spanish translation, and television production, Erika Ozuna currently serves as a research fellow in the Davenport Institute at Pepperdine University's School of Public Policy. She is co-author of "The Changing Face of the San Fernando Valley," a study of the ethnic evolution of the San Fernando Valley population. Fluent in Spanish, she serves concurrently as a fellow of the Institute of International Relations. She earned a master of public policy from Pepperdine, a degree in international business from the University of Texas, and teacher certification at Texas A&M University. Her honors and awards include dean's list honors, a study-abroad scholarship, a Ford EEOC Scholarship, and a National Hispanic Foundation Scholarship. Prior to her fellowship assignment at Pepperdine's public policy school, Ozuna taught business and tutored students at Memorial High School in McAllen, Texas. She has applied her Spanish speaking and translating skills in such diverse activities as local political campaigns and the Miss USA pageant.