The engaging cities blog highlights both face-to-face and online ways that local governments are more effectively dialoguing with their residents.  Recently they shared some ideas about social media:

Cutting through the clutter of social media can be quite intimidating for the novice, we agree; however, platforms like Facebook, Twitter, YouTube, LinkedIn, Google Plus and even Pinterest can and should be viewed as a communications asset.

Recently, technology and communications experts from three U.S. cities were asked for their recommendations regarding social media strategies for engagement. Below is a list summarizing their most effective tips.

You can read those tips here.