Most of the conversation about government 2.0 these days focuses on social media and mobile technology, but sometimes its good to remember that even the familiar can often be improved. A recent article on the govdelivery blog offers ideas for increasing citizen subscriptions to emails. Of course this is more of a government 1.0, getting the information out there strategy, but can help increase contact for more in-depth communication:
- Capture Subscribers at Exciting or Critical Times
- Drive Sign-ups through Your Social Channels by Just Asking
- Hook Subscribers Where They Are
You can read more here.